This ain't no party...

Topic: Advertising Calvin Klein

Calvin Klein has created a "live billboard". Models will work in shifts, putting on a display for passersby.

Young models on the billboard have been instructed to create an illusion of a big party 24 hours a day. [snip] They were reportedly told not to drink on the billboard or perform risque behavior.

You would think that the CK people would have been to a party with models before — in my experience drinking and risqué behavior pretty much defines their parties.