The ultimate banner ad

OK, this really shouldn't have worked. A student in England turned a webpage into, basically, a 1000x1000 banner ad, and sold the pixels in it to advertisers for $1 per pixel. That's a million pixels, by the way. Thanks to a compliant press and viral marketing, he's sold 936,700 of those pixels. The appearance of the page is a little offputting, but apparently buying pixels has been effective for the advertisers—at least so long as the hype continues.

And waddya know. I just helped continue it.

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